Dear Patricia,
Could you share your background prior to starting your business?
Prior to starting Cybertary, I spent more than 20 years in finance management, working in senior level positions for companies such as Nolte Associates and Hewlett-Packard (HP). I decided to leave my position when I realized that my
Patricia Beckman
high-demand job had made me out of touch with my family.
When did you establish Cybertary?
I launched Cybertary on November 1, 2005 with a business plan that was based on a client base of 5-7 active, recurring clients that I would manage myself. Surprisingly, I gained five clients my first week in business and then continued to gain 5-7 new client leads each following week.
I found that I needed to add at least one team member per month to keep up with the client demand. I discovered that due to the branding, website and marketing materials I had created, people presumed Cybertary was a franchise and that we were a large national company. They started to ask me where I heard about the company and how they could launch their own Cybertary business. We began receiving huge volumes of resumes every week from moms who wanted to join the team, and from clients who wanted our services…but I was at maximum capacity and could not manage the workload for that many clients and team members independently.
After a while, I took the hint and decided to turn the Cybertary business model into a franchise opportunity. This way, we could continue to meet the growing client demand and provide more opportunities for moms, disabled, and caregivers to work from home at a professional wage. Read more