Written by: jkaplan
Direct mail is a much cheaper than a full-blown branding and general advertising campaign. Here are some ways to cut your costs and mail smarter!
Reduce the number of pieces
You can cut costs by mailing fewer pieces (a letter and a brochure with attached order form and mailed). Fewer pieces means lower printing and lettershop […]
Written by: PattieS
When you are starting or growing a business, every cent counts! And while I’m a huge fan of shopping around and getting the most bang for your buck, there are pitfalls to being overly frugal.
To avoid being penny wise and pound foolish think of the big picture and you’ll actually be able to save money […]
Written by: jkaplan
Kermit the Frog famously said that it’s not easy being green. It may have been hard for a puppet frog, but it’s becoming more and more critical for businesses. Our heedless, throw-away culture has been replaced by rising sales of hybrid cars, nationwide recycling programs, and even fast food packed in paper rather than Styrofoam. […]
Written by: jkaplan
OK, so you’re stuck. You’re stuck more than a band-aid was ever stuck on your finger. You’ve been sending out emails, mailing postcards, and printing brochures, you’ve built it, but nobody’s coming and nobody’s responding. What do you do?
The three keys to an effective direct marketing campaign are: LIST, OFFER, and CREATIVE. It’s like a […]
Written by: LauraA
Write it Out NOW!
Take out a piece of paper and write down as many words as you can think of to describe how great you are. There are no wrong answers, so don’t censor yourself. Are you loyal, smart, dependable, internet savvy, a fast learner? Do you have 10 years of experience in book publishing? […]
Written by: PattieS
Every year at this time, everyone is hot under the collar to share their take on the hottest marketing vehicles or newest trends. Whether you sell B2B or B2C, you probably are feeling a tad overwhelmed by all the choices. You are not alone! But whether you are a technophile or not, there’s no denying […]
Written by: PattieS
Most people do not give much thought to how they communicate on a day to day basis. They’ve unconsciously developed patterns of speech and interaction that they feel pretty comfortable with and let it go at that. Some people know they have communications issues, because it’s been brought to their attention by a boss, friend […]
Written by: PattieS
If you have a business or are thinking of starting one, some of the many areas you’ll need to think about and plan for, are: where you will base your operations, what you will sell, and how you will price your commodity. You’ll be wanting some kind of seed money to get started (or to […]
Written by: HarveyM
You must break through the clutter by thinking out of the box to grab target attention.
Classically you must use a simple formula to develop winning creative:
A
Attention. Grab the attention of the target so that they know you are there and have something important to tell them.
I
Interest. Your message must be specifically […]
Written by: HarveyM
This presentation, for those of you just starting out in launching your own business as well as you experienced marketers, will cover the marketing rules of thumb for success and demonstrate how to make your advertising investments more targeted and accountable.
Start at the beginning…
The Marketing Mix (every business must be examined to define that these […]
